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The BMW Welt - A Direct Experience

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3. The BMW Welt – a Direct Experience.

And an Encounter with the Brand.

Visiting the BMW Welt and expecting nothing but a presentation of cars, you will be really surprised. For the BMW Welt offers far more.
Apart from the exclusive presentation of all current car and motorcycle series, films and exhibits offer an impressive insight into research, develop­ment, design, and production, giving the visitor an overall experience of the BMW brand.
The Double Cone performs a central function in presenting the latest brand themes on two levels in a truly comprehensive multi-media show. The Tech­nology and Design Studios opposite the car presentation in the BMW Welt offer the visitor a highly interesting impression of modern car production, the latest technologies, as well as BMW’s design philosophy.

The Double Cone. Latest highlights and exhibitions, cultural events.

The Double Cone is a striking highlight not only in visual and architectural terms, but also as a platform serving for specific exhibitions and cultural events. Indeed, it is fair to say that the Double Cone is the starting point behind the architecture of the building as well as the presentation of the BMW brand. The ideas and contents starting here spread out and leave their impact on the entire building.
The wide range of exhibitions comprising not only cars, but also numerous exhibits, sculptures, and films changes three to four times a year. The Opening Exhibition is dedicated to BMW EfficientDynamics, BMW cars, communication, light, sound and media contributions taking up this theme throughout the entire BMW Welt in presenting the brand.
The Double Cone also provides ample space for a wide range of events in art and culture, literature, innovations and technology, sports and music. Measuring 13 metres or nearly 43 ft in height, the Double Cone offers the ideal setting and ample space for up to 300 guests. With the open character of the events held being given outmost significance, public jazz matinées and pre-Christmas concerts with outstanding international artists will be held in November and December.

Car Presentation in the BMW Welt and BMW Motorrad.

Over a stretch of 180 metres (590 ft), visitors to the Car Presentation Area have the opportunity to admire selected models in all current model series from very close up. The exhibition stretches from south to north and, respec­tively, north to south throughout the entire Plaza of the BMW Welt, all cars along BMW’s Road of Mobility quite literally being lined up “in the first row”.
On the occasion of the Grand Opening, this unique presentation will again be dedicated to the subject of BMW EfficientDynamics.
The BMW Welt also offers a unique exhibition for the aficionado of motor­cycles: The world of BMW Motorrad is presented on the Gallery at the end of the bridge towards the North Entrance, offering a good insight into the current range of BMW motorcycles.

The Technology and Design Studio: knowledge all the way.

The 800 m2 Technology and Design Studio with numerous theme-related exhibits comes right in the heart of the BMW Welt just below the Premiere Level, offering the visitor BMW technology and design to feel, see, hear, and experience.
EfficientDynamics again comes right in the middle of the Technology Area, presenting the successful combination of driving pleasure and environmental awareness. Hence, some of the highlights to be seen here are the optimi­sation of the engine, Brake Energy Regeneration or the Auto Start Stop function. And as a truly exceptional example of sustained mobility free of emissions, Hydrogen 7, the world’s first series-production hydrogen-drive car, stands out as a par­ticular highlight of BMW CleanEnergy.
Apart from BMW’s competence in engine technology, BMW xDrive, the latest driver assistance systems or BMW ConnectedDrive, visitors to the Technology and Design studio also experience the transfer of technology in areas such as lightweight engineering and yacht racing.
“Design is the art to arouse passion”. With these words the design exhibits invite all visitors to make themselves acquainted with the BMW brand’s design philo­sophy and come to terms with its particular language. As an example, a specially conceived Design Configurator gives visitors the opportunity to put together their BMW dream car according to their own wishes and preferences. Apart from all colours of paintwork and qualities of leather, the visitor is also able to discover selected compositions in design. The BMW Individual Exclusive Area presents the special colours and rare materials featured by BMW Individual. And last but not least, an exclusive Advisory Lounge as well as a seven-metre-long materials sample wall round off the Design Studio.

BMW Lifestyle & Original BMW Accessories. The special shop for connoisseurs and avid shoppers.

Covering an area of approximately 640 m2 or 2,100 ft2, the BMW Lifestyle & Original BMW Accessories Shop is laid out on two floors: 400 m2 are on the ground floor, 240 m2 on the Gallery, with each level being dedicated to specific themes: BMW Lifestyle & Accessories is on the ground floor, while the Gallery is dedicated to BMW Formula 1. Indeed, a make-believe Formula 1 bend in the colours of the BMW Formula 1 Team – blue and red – guides the eye of the visitor all the way up the stairs.
The product range presented on the ground floor extends from classic BMW lifestyle products such as BMW shirts and jackets through sports products in sailing or golfing all the way to bikes and kids’ mobility equipment, bicycles, baggage and luggage items running on small wheels, Original Acces­sories, bags and leather clothes – meaning that the entire world of BMW is to be admired in this generous area. And should a product by chance not be available, it can be delivered to the customer within 24 hours. A further important point is that the customer picking up his car has the opportunity here at short notice to buy equipment such as a bicycle rack then fitted on to his car right on the spot.

BMW Welt Shop. A unique world of its own.

The 60 m2/645 ft2 of the BMW Welt Shop stretch out on the second floor, leading up to the Coffee Bar. Apart from a wide range of literature on BMW and the car industry, on architecture and design, national and inter­national newspapers as well as leading lifestyle magazines round off the portfolio offered. And children will also find appropriate literature on the subject of mobility.
With the Coffee Bar right next door, guests have the opportunity here to relax and obtain interesting information.
The range of merchandising products in the BMW Welt Shop is quite unique the world over: Only in this shop, right in the middle of the BMW Welt, will visi­tors from all over the world find some 50 products on the building and the brand, such as books, postcards, calendars, notebooks, T-shirts or even a miniature model of the Building. So whether the guest is looking for a souvenir or a me­moir of a great day, the range of items available will thrill everybody.



Last Updated on Wednesday, 31 October 2007 16:50  

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