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BMW GINA Light Visionary Model - Emotional appeal

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BMW GINA Light Visionary Model
Flexible outer skin
Innovative body structure
Emotional appeal
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Emotional appeal of roadster models and visionary prospect of future cars.
The solutions conceived as part of this philosophy are not considered sepa-rately, but have been pooled in an integrating vision – a vision that is expressed in the context of an outstanding, fascinating car. The basic features of a roadster with its eight-cylinder combustion engine below a stretched front that applies motive power to the rear wheels in order to move the car along the road defines this context. The synthesis of elementary visions and sheer driving pleasure expressed by the appearance of the GINA Light Visionary Model has a particu-larly striking emotional impact. Only the particular appearance of a fascinating car with its authentic design that creates a natural aesthetic look can bring to light the significance of the presented innovations.
The GINA Light Visionary Model builds a bridge between vision and reality by presenting a number of features with a striking similarity with those found on production vehicles. The Roadster rests on 20" alloy wheels in a cross-spoke design with a matt silver finish. The car body is comprised of an exceptionally light aluminum space frame. Two double tailpipes for the rear exhaust system, a third brake light integrated into the height-adjustable rear spoiler, an air splitter at the front and a rear-end diffuser in a carbon design also meet the standards of a production vehicle.
Nevertheless, the GINA Light Visionary Model retains its character as an object of research. It demonstrates the innovative force of BMW Group Design and its ability to challenge what is established, to find new solutions and to interpret these in the context of the car of the future at a high aesthetic level. This car is the logical continuation of the GINA principle in action. The GINA principle has already led to a variety of innovative concepts and has production vehicles in ways that are completely new and unprecedented by any other car manufacturer.

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BMW Group Design uses concept cars such as the BMW concept car CS1 of 2002 as a step on the way towards putting a particular vision into practice. The CS1 was the first to present features such as the basic principle of the innovative control system – the BMW iDrive. Independently from all other innovative features shown by this concept car, the iDrive has become a series production feature. Similarly, the GINA principle gave rise to an innovative manufacturing method that allows the manufacturers to decorate outer skin components that have been preformed by conventional methods with indi-vidually configured, high-precision contour lines prior to their reintegration into the manufacturing process. The Rapid Manufacturing method utilized for this process was first used during the production of hoods for the BMW Z4 M Roadster and the BMW Z4 M Coupé. In these models, the finished hood has received two distinctive contour lines prior to painting. These are not produced by a pressing tool but embossed into the metal with pin-point precision by a robot-guided steel pin. Both examples illustrate the challenging route from a vision to a concept and to final series production that is not always straight and direct. With the GINA Light Visionary Model, BMW Group Design shows where this route begins. Not all innovations shown by the GINA Light Visionary Model will pro-ceed to the next stages. In its entirety, however, the visionary look into the future shows the extent to which the BMW Group employs creative potential in its endeavor to respond to the challenges of tomorrow’s mobility.

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Last Updated on Saturday, 12 July 2008 03:09  

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