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3 Series - E90 (2005 - ...) - Styling

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Distinctive design profiling the 3 Series as a dynamic and elegant saloon.
In its design language, the 3 Series makes a powerful statement as a unique, self-confident, dynamic and elegant sports saloon.
The new car comes right in the middle of BMW's modern design spectrum, matching the design language of the BMW Z4 or the BMW 1 Series, on the one hand, with the elegance of the 5 and 7 Series, on the other. Characteristic features are the short overhangs, the greenhouse moved far to the back, as well as the long engine compartment lid. Significantly larger both outside and inside, the interior is bright, spacious and generous, reflecting the lifestyle of its target group. In facts and figures, the overall length of the new 3 Series is 4,520 millimetres or 180.0´´ (+ 49 mm/1.9´´ over the former model), width is 1,817 millimetres or 71.5´´ (+ 78 mm/3.1´´) and height 1,421 millimetres/55.9´´ (+ 6 mm/0.2´´). Wheel base measures 2,760 millimetres/108.7´´ (+ 35 mm/1.4´´).

Shaping up the body: lighter, stiffer, safer.
Even stiffer but at the same time lighter than before, the body of the new model makes a significant contribution to the perfect concept harmony of the BMW 3 Series. In this case, 'intelligent' lightweight construction means the specific use of enhanced steel and steel-forming technologies. The support bar concept for the car's load-bearing structure increases body stiffness by 25 per cent overall, without increasing the weight of the new model over that of its predecessor.

In collisions from the side: the safest 3 Series the world has ever seen.
Through its design and configuration, the new BMW 3 Series is built for best results in the EuroNCAP crash test. And it is one of the first cars fully prepared for the extremely strict side-impact requirements in the USA as well as the US high-speed rear-end crash test.
Apart from the optimised belt systems, the occupant safety system comes as standard with no less than six airbags: the driver, front passenger, hip, thorax, and curtain head airbags.

Proven technology for extra safety.
Apart from dual halogen headlights featured as standard, the customer also has the choice of bi- xenon headlights with or without the adaptive headlight function with the lights able to 'look round' a bend: Boasting this adaptive lights concept, the bi-xenon headlights ensure optimum illumination of the road ahead by consistently and dynamically adjusting the headlight beam to the course of the road and current driving conditions, offering the driver a significant improvement in visibility. This is a particular benefit in bends, with the headlights dynamically following the road and, quite literally, 'showing the driver the way', as if by magic.
Also featured as standard, the two-stage Brake Force Display enlarges the brake light area whenever the driver applies the brakes hard or when the ABS anti-lock brake function cuts in. Motorists following from behind will intuitively perceive this as an emergency braking manoeuvre, applying the brakes hard themselves and minimising their stopping distance in the process.
As a further highlight, the new BMW 3 Series comes as standard with runflat tyres enabling the driver to go on after a puncture for up to 250 kilometres or 155 miles at a speed of up to 80 km/h or 50 mph.

Clever solutions in the interior: premium-class space and comfort.
The interior is both modern and harmonious all in one, the generous ambience creating a feeling of controlled dynamics and lightness. So the driver and his - or her - passengers clearly feel the two characters combined so harmoniously by the BMW 3 Series: that of a comfortable midrange saloon and that of a sports driving machine.

Harmonious integration of functions for the driver and passengers.
Reflecting that typical BMW standard, the cockpit is clearly structured and oriented to the driver.
The driver zone presents all data and information required for driving purposes clearly and without the slightest risk of confusion.
The central area, in turn, serves as the comfort zone within perfect reach for both the driver and front passenger.

Good seats mean good motoring.
The BMW 3 Series offers partifcularly the driver an absolutely excellent seating position with equally excellent side support. Available as an option, the sports seats come complete with backrest width adjustment like in the BMW M3, the backrests thus adjusting in width to the occupant's body, the standard of motoring comfort required, and the driver's style of motoring.

With the BMW 3 Series being a particularly versatile car, the storage and luggage compartment concept must be equally versatile and demanding. Even in standard trim, therefore, the 3 Series comes with practical storage boxes and compartments within easy reach of the driver and front passenger. An additional storage package offers the passengers at the rear all the space they need, and the luggage compartment has been enlarged in size to 460 litres or 16.1 cubic feet. A retracting drawer beneath the parcel shelf featured for the first time in a BMW can be easily removed within a matter of seconds, should the driver and his passengers ever require the full space available within the boot.

Optimum heating and climate comfort.
The new BMW 3 Series has the fastest air conditioning throughout its entire segment, warming up and cooling the interior more quickly than in any other comparable car. Optimum comfort in controlling the system is offered by automatic air conditioning available as an optional extra, providing exactly the temperature desired very quickly and without the slightest draught, then maintaining this climate consistently and without any fluctuations. And last but certainly not least in this context, the new 3 Series is the first car in its class to feature both sunblinds on the rear side windows and an electrically operated sunblind on the rear window.

Easy control and high information density.
The new BMW 3 Series stands for optimum control and ergonomics. Major features such as the air conditioning and radio are within convenient and easy reach for safe and comfortable control. Complex systems with a high level of information density, in turn, are masterminded by BMW iDrive linked directly to the navigation unit and featuring an easy-to-read display placed ideally beneath a binnacle in the middle of the instrument panel.

Presenting the functions of nearly all assistance and communication systems, the Display comes with a main menu subdivided into four functions: Communication, Navigation, Entertainment, and Climate Control. Depending on the car's level of equipment, the driver is able to operate the sub-functions within each of these areas on different levels, using the Controller to select the individual function areas and navigate within the menus. And apart from the Controller, the driver also has the choice of voice entry with an enhanced communication dialogue as well as additional control functions all at his disposal.

Multifunction steering wheel with extra buttons for individual options.
The multifunction steering wheel is a separate assistance system with its own independent functions: Various buttons arranged ergonomically on the steering wheel allow the driver to control and activate major functions as required. And in conjunction with iDrive he is also able to freely program two extra buttons as a special feature never seen before in the midrange segment.

Opening the door and starting the engine without an ignition key.
With iDrive putting an end to the multitude of buttons and switches in the cockpit so typical of a conventional car, Comfort Access available as an option takes the place of a conventional ignition key: The straight-edged key referred to in this case as the 'ID sensor' allows the customer to access the car and start the engine without even having to hold the key in his hand. In conjunction with the Key Memory functions it serves furthermore to adjust the seat position, the mirrors, automatic air conditioning and even the radio station chosen in advance according to pre-programmed driver wishes, to name just some of its functions.

Infotainment systems carried over from the luxury performance class.
The information and entertainment equipment featured by the new BMW 3Series comes straight from BMW's luxury performance range. As an example, the customer has the choice as an option of both the Business or Professional navigation systems, both based on DVD data. The optional Professional LOGIC7 HiFi system, in turn, offers audio quality with all surround sound features.

In conjunction with the telephone also available as an option, the driver is able to use all BMW Assist services in the interest of extra comfort and safety:
the emergency call function, BMW breakdown assistance, BMW Info, traffic information, as well as mobility-related enquiry services.

Last Updated on Monday, 12 April 2010 14:41  

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