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The 16th BMW Art Car by Olafur Eliasson: H2R

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The 16th BMW Art Car by Olafur Eliasson: H2R
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The 16th BMW Art Car – Olafur Eliasson transforms the recording-holding hydrogen-powered BMW H2R into a mobile work of art.
Source: BMW Group

Munich / Berlin. Olafur Eliasson, one of the most significant representatives of contemporary art, has been assigned to design the 16th BMW Art Car, with which yet another work of art will be added to the BMW Art Car Collection. In 2005, this internationally unique collection comprising to date a total of fifteen BMW automobiles designed by famous male and female artists, will be celebrating its 30th anniversary. With this assignment Eliasson has taken on the challenge of transforming a technological milestone, the BMW H2R, with which the BMW Group is pursuing its vision of sustained mobility based on the regenerative production of hydrogen as a fuel of the future. By doing this, BMW has committed itself to continue with its innovative cooperation with international artists working in the field of technology, mobility and art.


The choice of artist.
The artist Olafur Eliasson was selected by an international board of curators which met in April 2005 to discuss the future of the BMW Art Car Collection. The following persons attended the workshop:
Bruce W. Ferguson, Dean of the Columbia University in New York, Pi Li from the Central Academy of Fine Arts in Peking, Suzanne Pagé, Director of the Musée d'Art Moderne de la Ville de Paris, Larry Rinder, Dean of the California College of the Arts in San Francisco, Donna de Salvo, Curator at the Whitney Museum of American Art and Prof. Dr. Carla Schulz-Hoffmann, Director of the Pinakothek der Moderne in Munich.

Statements made by the committee of curators:
Larry Rinder
  Dean, California College of the Arts, San Francisco
Former Curator of the Whitney Museum of Art, New York
“I cannot imagine a better artist for the BMW's remarkable hydrogen-powered Art Car than Olafur Eliasson whose work celebrates so gracefully the beauty and wonder of physical phenomenon”.

Donna De Salvo
  Senior Curator, Whitney Museum of American Art, New York
Former Senior Curator, Tate Modern, London
“BMW has had a long tradition of working with artists through its Art Car Collection. In selecting an artist to take on the 16th car in the series – the H2R hydrogen car, the committee was presented with a very particular challenge as well as an opportunity. By utilizing regenerative energies – water, sunlight, and oxygen, instead of fossil fuel, the car proposes a new paradigm for the future; with massive implications on the environment and everyday life. Olafur Eliasson has created an extraordinary and internationally recognized body of work that employs the most elemental of materials, including light, heat, and water, as part of an ongoing investigation of human perception in relation to nature and technology, the organic and the industrial. This made him the perfect choice for the project. His profound understanding of, yet willingness to challenge prevailing scientific and social thinking will inevitably result in an exceptional project, and one that adds a new chapter to the history of the Art Car Collection”.

Bruce W. Ferguson
  Dean, Columbia University School of The Arts
“BMW and Olafur Eliasson are a marriage made in heaven. Both are interested in the real issues of design and participatory audiences within an environment of progressive practice. Just as BMW is concerned with the future of emissions and alternative fuel sources, Olafur is concerned with a politics of consciousness and conscientiousness within an aesthetic realm. I am pleased to have had a part in bringing them together and look forward to the collaborative results”.

Prof. Dr. Carla Schulz-Hoffmann
  Director of the Pinakothek der Moderne, Munich
Professor at the Academy of Fine Arts, Munich
“I’m extremely pleased that Olafur Eliasson will be the artist for the BMW Art Car. The choice could not have been more poignant regarding this innovative hydrogen automobile. Eliasson focussed throughout his highly acclaimed career on the idea of combining the artistic possibilities of light and technology with a deep understanding of nature and its pureness. His installations reflect phenomena of ecology, sustainability and the possibility of their linking with new technical developments. Thus his concept for the BMW Art Car promises to capture its revolutionary synthesis between high technology, speed, beauty of form and in particular energy sustainability in a congenial response”.

Suzanne Pagé
  Director, Museé National d'Art Moderne de la Ville de Paris
“At the crossing of visual arts, architecture, urbanism and design, Olafur Eliasson is exemplary of an artist of the 21st century. Refusing to be locked in by institutions, he opens himself to the entire world and creates with romanticism a new relation with life. Today, through the medium of the car, he participates in the acceleration of a space of time, he reinvents”.

Last Updated on Monday, 15 August 2005 15:56  

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