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Heritage as inspiration: BMW M1 Homage

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Heritage as inspiration: BMW M1 Homage.
Design tribute to the BMW M1 celebrates its world premiere at the Concorso d'Eleganza Villa d'Este 2008.
Source: BMW Group

To mark the 30th anniversary of the BMW M1 super sports car, BMW Group Design is presenting a homage to this legendary model as part of the Concorso d’Eleganza Villa d’Este 2008. The BMW M1 designed by Giorgio Giugiaro was a car of superlatives and a highly emotive vehicle that was uncompromisingly primed for the race track. Spawning this development was the BMW Turbo by Paul Bracq, a revolutionary concept car which, in addition to its groundbreaking functional design, also boasted a raft of technical innovations. It is from these two unique vehicles that the BMW M1 Homage takes its cue – a design study that pays tribute to its forerunner models and an embodiment of the competence, creativity and potential of the BMW Group Design team.

“For BMW, heritage is always also a living heritage. Drawing inspiration from your own past and thereby reinventing yourself – that is exactly what the BMW M1 Homage demonstrates in impressive style.”
Dr Klaus Draeger, BMW Group Board Member, Development

A particular forte of BMW Group Design is to draw on its own powerful history and actively feed this into the design of the future. The BMW M1 Homage is a design study in the tradition of a BMW Turbo that represents a contemporary take on the BMW M1 and the mid-engine concept. This tribute exhibits an emotional design that showcases technology and integrates it into the overall aesthetics of the vehicle.
The Concorso d’Eleganza Villa d’Este provides the perfect backdrop for the BMW M1 Homage. Here automotive beauties from the past meet the concept cars and design studies of the future. It is in this dynamic field of tension between past and present that the BMW Group Design team affords insights into its own perspective on a historically inspired automotive future.


Homage to the BMW M1.

“For a company as for a product, it is important to be aware of one’s roots. In the spirit of Giugiaro and Bracq, the BMW M1 Homage unites the BMW values of design and technology in a highly emotional and exciting interpretation.”
Christopher E. Bangle, Director Design BMW Group

The BMW M1 was an utterly uncompromising super sports car oozing passion; its forerunner, the BMW Turbo by Paul Bracq, displayed innovative technical solutions that found their expression in emotional design. It is precisely this blend – of technology and design, rationality and passion – that the BMW M1 Homage embodies. It presents an exciting and authentic interpretation of the BMW M1 and the mid-engine concept from a present-day perspective, and the legacy of the BMW M1 Homage is obvious at first glance. Unquestioningly it takes up the graphic play of the hallmark BMW M1 colours black and orange and interprets them anew. The Liquid Orange paintwork exclusively developed for the BMW M1 Homage cites the classic BMW M1 colour, yet surprises with its powerfully iridescent play of colour and brilliant depth. It shapes the extrovert surface language and strikingly highlights the eloquent interplay of convex and concave surfaces.
Mention the BMW M1, and another feature that immediately springs to mind is the characteristic twin logo at the rear, on the right and left edge above the tail lights. For BMW, this particular arrangement of its emblems has always signalled a mid-engined model. In the development stage of the BMW M1 this dual emblem was the first styling element to be approved even before the initial sketches were drawn. Likewise, it was confirmed from the outset that the BMW M1 Homage would feature the same twin badges. Other specific styling cues taken from the BMW M1 are the air vents in the bonnet and the louvres on the rear windscreen, as well as the black cutline dividing the roofline from the rear section of the body. Overall, the exterior dimensions of the BMW M1 Homage are in keeping with those of the BMW M1; only the extended wheelbase indicates a larger passenger cell.


Last Updated on Friday, 02 May 2008 15:19  

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