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BMW Concept CS in Shanghai? [updated] - Interior Design

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BMW Concept CS in Shanghai? [updated]
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The interior: an outstanding driving experience on all four seats.
The interior of the BMW Concept CS also offers dynamism of a completely new standard borne out by the combination of exclusive elegance and sophisticated refinement. In designing the interior, the innovative technique of layering the individual surfaces and components provides an unprecedented combination of function and stylish reduction to the essential. The appropriate use of joints and seams, together with layered surfaces, creates new options in the arrangement of functional elements for both ventilation and illumination. And at the same time the layering concept offers new possibilities to clearly express the class and value of the materials used as well as the precise design of the car’s interior through contrasting colours and the structure of different materials. Featuring height-adjustable collar elements directly integrated in the seats, the four full-sized sports seats meet all the needs of personalised entertainment and communication, thus raising the experience of quality within the interior to an unprecedented standard. More than ever before, this highlights the sheer value of the materials used, the love for all details, and quality of finish now enhanced to perfection.
Interaction of innovative design and exclusive materials, together with the use of a highly expressive colour scheme, gives the interior of the BMW Concept CS a unique touch of luxury based not on simple opulence, but rather on perfect quality. The design of the interior clearly reveals the truly outstanding driving experience in a unique ambience. A brand-new concept for subdividing the cockpit into various sections, as well as unparalleled standards in the choice of materials and in the quality of finish, create an unprece-dented flair of exclusivity and individual style. And added to this there is a clear pledge to sportiness expressed both by the arrangement and finish of the four single sports seats and the design of the controls and instruments.


An invitation to active motoring.
The driver-oriented cockpit immediately shows the motorist that he or she is in control of everything happening at the wheel. Just like the arrangement of all controls and instruments, the design and layout of the cockpit is an invitation to active motoring. A very clear example of this straightforward philosophy is the short distance between the steering wheel and the shift lever, while in their design the sports seats combine a touch of lightness with the sporting elegance of the finest leather. The low-slung seating position and the clear structure of the instruments likewise evoke the wish to really experience and savour the dynamic potential of this unique car.

Lots of space, lots of support: sports seats also at the rear.
The BMW Concept CS presents the vision of an automobile proudly offering all its qualities to the driver. The unique thrill of driving the car is obviously borne out most by taking your position at the wheel, while the sheer driving pleasure offered in the process is shared out among all the occupants: Just like the front-seat passenger, the passengers on the single seats at the rear will also appreciate and cherish the sporting and active driving experience offered by the BMW Concept CS. Precisely this is ensured by the contours of the rear seats with their perfect side support tailored to the contours and design of the front sports seats. And thanks to the single seat concept, elbow freedom on the rear seats is just as good as on the front passenger’s seat.
The centre console flows back smoothly all the way to the rear, serving as a comfortable armrest and at the same time offering additional storage space. In all, therefore, the passengers sitting at the rear enjoy a brand-new, truly innovative ambience standing out clearly from the conventional style of a “regular” four-door model.

Cultivating the flow of joints and seams: layering the interior design.
The combination of features previously regarded as incompatible within the BMW Concept CS represents a complete departure from conventional standards. Indeed, the BMW Concept CS opens up a new era in many areas, the unique combination of sporting performance and stylish elegance also coming out clearly in the design of the interior. The BMW Concept CS is therefore no more and no less than a new milestone in refined interior design, applying an innovative layering technique developed by BMW to provide unprecedented interplay of the various interior elements. Instead of large surfaces and connec-tions with their transitions nearly always characterised by a change in materials and colours, the layering technique stratifies the various surfaces flowing into one another, with clearly defined seams taking on a functional role, for example in the arrangement of light sources and venting nozzles. The result is a very refined effect of light and shade making a significant contribution to the exclusive overall look and impression of the interior.
Contrary to the design of the body incorporating flowing lines, generous surfaces and harmonious interplay of concave and convex elements in order to capitalise above all on light effects, the layering concept applied within the interior mainly uses shade effects and changes in structure. Wherever individual surfaces in the structure of the cockpit do not meet on the same level, we find separate zones kept away from the direct flow of light – and precisely these zones provide the right space for the inconspicuous arrangement of various functions. The recesses and superimposed surfaces provided in this way offer appropriate space for ambient illumination as well as the arrangement of air vents. Dazzle-free interior lighting and discreet shade effects upgrade the entire flair of the interior and create a kind of light, hovering effect.
This layering philosophy is continued in the design of the instruments themselves, the displays in the instrument cluster presenting various functions and items of information on different optical levels. This again creates the impression of superimposed surfaces serving, first, to clearly structure the information offered and, second, to generate an impression of three-dimensionality.


Last Updated on Friday, 27 July 2007 09:32  

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