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How to promote a Mini?

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How to promote a Mini?

Since BMW has reintroduced the new Mini, they are doing everything to get the car into the market, and successfully!
Seeing the new Mini One, Cooper and Cooper S you can see the nostalgy of the old Mini, not everyone likes it, but I think they've been quite successfull.
The Mini Group is introducing a couple of new Mini's: The Seven, Park Lane and the Checkmate.
How Mini introduces and promotes their cars is rather unusual, as you can see in the pictures below.

mini_promote_usa_01

As you can see, parking a car like a Mini is no longer a problem for anybody.
Park it on top of a car, park it on the face of a parkinglot and even park it inside a billboard!

mini_promote_usa_05

The campaign to get as many Mini's on the road is still going on, and if you ever find a mini parked upside-down under a bridge,
or maybe inside the boot of your X5; don't look surprised, it's just another Mini trying to find the ideal way to promote itself!

mini_promote_usa_04
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