The Most Innovative Rendition of Luxury and Dynamic Performance: The new BMW 7 Series.
Source: BMW Group
From time to time the benchmarks in progressive automotive technology are set anew. And now such a rare and great moment is coming once again, with the new BMW 7 Series poised to enter the market. Introducing the fifth generation of this outstanding luxury saloon, the world’s most successful manufacturer of premium cars shows how sheer driving pleasure and the thrill of exclusive generosity can be perfectly combined with one another in optimum harmony. The new BMW 7 Series stands for inspiring luxury, thrilling driving dynamics, and over-whelming visual presence. It is the result of stylish design and the supreme art of engineering. Not least, this top-end saloon owes its trendsetting character to a wide range of innovations serving to make driving and travelling in the new BMW 7 Series a lasting impression of wonderful class the driver and occupants will enjoy forever.
Suspension technology unprecedented the world over and a brand-new range of engines help to make the new BMW 7 Series an incomparable driving experience in all model versions. For the first time, the new model combines optionally available active steering with integrated rear-wheel steering, offering a new dimension of steering comfort and agility as well as unparalleled driving stability under even the most dynamic driving conditions. The new BMW 7 Series comes as standard with BMW’s newly developed Dynamic Damping Control. Likewise featured as standard, Dynamic Driving Control enables the driver at the touch of a button to choose the degree of damping force, the gearshift dynamics of the automatic transmission, as well as the control maps for the gas pedal and steering assistance. Anti-sway control is available as an additional option, with its intervention and effect tailored to the damper set-up and program selected by the driver.
A perfect combination of efficiency and dynamics, luxury and innovation.
The new BMW 7 Series is entering the market with a V8 and a straight-six gasoline engine both featuring Twin Turbo techno-logy and direct fuel injection (High Precision Injection) as well as the first representative of a new generation of six-cylinder diesel engines. Benefiting from these drive units and the wide range of engine technologies serving to enhance the all-round standard of efficiency to an even higher level, the various models in the BMW 7 Series, following the BMW EfficientDynamics development strategy, now also offer truly outstanding perfor-mance, fuel economy and emission management data in their respective segments. The eight-cylinder developing maximum output of 300 kW/407 hp between 5,500 and 6,400 rpm in the BMW 750i, for example, is the most efficient engine in its performance class and the only engine of its kind worldwide with the turbochargers fitted in the V-space between the two rows of cylinders.
The two six-cylinders, in turn, reach a level of power and perfor-mance so far restricted to eight-cylinder power units, combining this potential with outstanding efficiency and much lower weight with a positive effect on the balance of the car and, accordingly, its all-round agility. Especially for the BMW 740i, output of the six-cylinder Twin Turbo has been raised to 240 kW/326 hp at 5,800 rpm. The newly developed six-cylinder diesel in the BMW 730d, in turn, develops maximum output of 180 kW/ 245 hp at 4,000 rpm. And it goes without saying that all engines comply in full with the strict EU 5 emission standard.
Paving the way once again: iDrive control in the BMW 7 Series.
The new BMW 7 Series is a forerunner for the entire automobile sector also in terms of control systems for all kinds of vehicle functions. Just like the former model featuring the trendsetting BMW iDrive control concept for the first time, the new BMW 7 Series again sets the standard in terms of ergonomics, efficiency and functions for optimum control of the car.
High-resolution graphics on the Control Display, the new, standardised menu guidance, and optimised operation of the Controller are additional highlights boasted by the new generation of the BMW iDrive control system. Direct selection buttons on the Controller now provide access to the menus controlling the radio, CD, navigation, and telecommunication functions. Visual control aids and consistent user guidance in the display facilitate orientation within the various menus. In practice, these navigation functions offer unique size, clarity, brilliance, detail and variability in the presentation of data on maps, a map preview function facilitating selection of the desired destination from the list of towns and cities. New operating logic with letters and numbers arranged in circular form in the display speeds up the process of entering addresses or telephone numbers.
Even greater safety than before: Lane Change Warning, Active Brake Assistant, and BMW Night Vision with detection of individual persons.
Apart from driving comfort, active safety is also enhanced to a new level of perfection in the new BMW 7 Series by way of innovative and, in part, exclusive BMW driver assistance systems: As an example, the new BMW 7 Series is the first saloon in its segment available with a Head-Up Display projecting driving information on to the windscreen.
Optional cruise control complete with an integrated Stop & Go function likewise supports the driver, allowing him to cruise along smoothly on the motorway or on country roads, keeping an appropriate distance from the vehicle ahead at all times even in slow, irregular traffic at very low speeds. And the Active Brake Assistant included in this system is able to significantly reduce the risk of bumper-to-bumper collisions. Yet another new feature BMW is presenting for the first time is the newly developed Lane Change Warning. Together with Lane Departure Warning likewise available on the BMW 7 Series, this system enhances driver awareness whenever necessary by generating vibration signals on the steering wheel.
With the Lane Change Warning function this vibration alert is supplemented by an LED display flashing on and off on the base of the exterior mirror. The speed limit display featured in connection with Lane Change Warning provides permanent information on the speed limit currently allowed on the route the driver is taking. A further innovation is BMW Night Vision now able to detect and recognise even individual persons on or near the road. And with the extended emergency call function offered by BMW ConnectedDrive, the BMW 7 Series has yet another safety feature exclusive to BMW.